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Anne Zelenka

I was glad for that review because I wasn't aware of your book before seeing it. I immediately ordered the book from Amazon, even paying extra for overnight delivery, so excited was I about it.

The review wasn't accurate. As you say, it ignored the theoretical framework you presented. I wonder if the reviewer just didn't get it, depending, as it did, on some complex and unintuitive science like tipping points and small-world networks.

I want to especially thank you for including the Barbie example. I am tired of reading business books that focus on technology to the exclusion of other domains even though I'm a technologist. I'm also the mother of two girls who love Barbies and I played with Barbies myself so that example particularly resonated for me. The Picasso example was fascinating too.

I reached the end of the book late last night and to my delight found the section called "things that keep you awake at night." It did keep me up, because I was so excited about the ideas and the way they were presented.

Thanks for a great read. I'm sure I'll come back to it again and again. I'll likely write a review too -- it won't have the reach of BusinessWeek but I hope to make it a better representation of the book.

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Richard Ogle

  • Richard Ogle is a veteran educator and consultant, and the author of Smart World: Breakthrough Creativity and the New Science of Ideas (Harvard Business School Press, May 2007). His current consulting activities focus on breakthrough creativity in entrepreneurial organizations. Born and raised in England, he came to the United States in 1968, and was awarded a PhD in linguistics at UCLA in 1974. He currently lives with his wife, Laura Bonazzoli, and daughter, Elizabeth, in Camden, Maine.

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